Goals Before Tools: Charting Your Social Media Course

For small museums with limited staff, social media can be overwhelming. What platforms should you be on? Where are you going to get all of this content? How can you move beyond just announcing programs and events, and really engage with visitors? This sessions explored collaborative approaches to social media strategy, including how to set goals, choose the right tools, build a unique and appropriate voice, and encourage staff and volunteers to work together. Presented with Hillary Mohaupt for the Small Museum Association Conference, February 2018.

Seriously Whimsical: Public History Whimsy in Practice

In this roundtable, representatives from four very different institutions shared their experiences bringing a more whimsical mindset to their work. How can we win over our colleagues who may be “whimsy skeptics”? Can we respect serious work and topics while keeping a whimsical mindset? In what specific ways can institutions bring a sense of play to their varied audiences? Presented at the National Council on Public History annual conference in 2017.

Social Media for Fun and (Non)Profit

How can public historians build their social media presence? What tools, communication skills, and networks should public history professionals use when building a social media presence for an organization? How do you develop an online voice, set and track goals, and manage content? Presented for the History Communications course at Southeast Missouri State University in 2017.

Twitter 101

Twitter is one of the easiest tools that a scholar can use to build an online presence. How can they use Twitter to network, promote publications, and share their research with a wider audience? Presented annually for research fellows at the Science History Institute.

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Story by Peter Crimmins, WHYY

"We're a history of science institution. We tend to approach science sideways."

Interview by Beth Brodovsky, Driving Participation Podcast

"How can we make [everyone] feel invested in the story we're trying to tell?"

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