For small museums with limited staff, social media can be overwhelming. What platforms should you be on? Where are you going to get all of this content? How can you move beyond just announcing programs and events, and really engage with visitors? This sessions explored collaborative approaches to social media strategy, including how to set goals, choose the right tools, build a unique and appropriate voice, and encourage staff and volunteers to work together. Presented with Hillary Mohaupt for the Small Museum Association Conference, February 2018.